10 + 1
A special edition designed to celebrate the 11 years of Advocate/ Burson-Marsteller in Greece through 11 texts covering the over 30 years of experience of its CEO, Maria Lazarimou, along with special quotes and texts by the company’s network, stakeholders and clients. We were inspired by Maria Lazarimou’s writing and insight on the communications and public relations industry, as much as we loved the idea of bringing together a whole network of collaborators and clients for this anniversary. The brief called for a premium, celebratory publication with emphasis on the content; this is why we chose not to use any photographs, but rather focus on the typography and illustration. The resulting tome is structured like a kind of personal memoir by the CEO that bridges the past with the future through the use of vintage typography and minimal, custom-made illustrations. The edition was printed in 1000 copies and was distributed exclusively through the Advocate/Burson-Marsteller network.